Mission
To support implementation of ideas and business strategies through communication campaigns, and build leadership competences of key talents through development of communication skills.
Implementation of new technologies
Digitalisation drives changes in business process and facilitates implementation of new business models. Communication is one of the key tools leaders apply to improve success of change management projects.
Launch of new products
Carefully planned messages and selected communication channels can help new products reach its end customers. Communication support contributes to successful launch of new products on the market.
Communication skills
Technology is changing the way we talk to each other. Regardless whether one’s job is to lead a team, make presentations to business partners and customers, or give statements in the media, building communication skills should be an ongoing task for successful leaders and managers.
Digital media
Anybody and everybody can join digital public discussion, and – like it or not – brands are part of it. Brands should manage their online communication because they need to ensure that their digital identity corresponds to their communication in off-line media.